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We design next-generation solutions through AI-powered, human-centered innovation.

about us

hello there

Whether you're looking to launch a new product, or simply need some design support, we have the expertise and passion to help you achieve your goals.

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Taylor is a fun-loving creator with 10+ years in user-centered design and product innovation. Taylor bridges technical and creative work with a background in engineering, design, and corporate strategy. Some past experiences include P&G, Puma, NASA, Clorox, Nespresso, and MIT, where Taylor has led breakthrough innovations across North America, Asia, Europe, and the Middle East. 

 

Education:

MIT--SM Product Design

LSU--BS Mechanical Engineering; Minor: Fine Art

 TAYLOR MORRIS 

Melis is a design professional with 10+ years experience leading multi-disciplinary teams at both consultancies and in-house environments. With a multi-cultural background and diverse experiences living and working in cities like Istanbul, Milan, Madrid, Chicago, and San Francisco, Melis brings a unique perspective to her work and a deep level of empathy for people. Some past experiences include Clorox, Kingsford, Target, Beam Suntory, Nestlé, Constellation Brands and many other Fortune 500.

Education:

Eastern Mediterranean University--BA Product Design 

Politecnico di Milano--MA Brand Communication

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 MELİS SÖNMEZ 

services

what we offer

Innovation Workshops

Our energetic workshops are designed to help your team move quickly through the innovation funnel. Topics include ideation, synthesis, and multi-year innovation planning.

Agile Innovation Discovery

We'll work with your cross-functional teams through research, ideation, and innovation planning to accelerate your innovation projects from end-to-end.

On-Demand Creative

On-demand creative allows you to quickly generate design outputs, usually within a matter of days from being briefed. This service gives you maximum flexibility within your design budget.

Embedded Design Services

Embed an Innovation Strategist directly into your team to help guide the process, engage outside resources, and train your team on current innovation best practices.

recently we worked on

Lean Innovation - Clorox

Agile Test and Learn with Start-up Partner

Brokered, designed, and executed test and learn to get in-market data on new sales channels, new product SKUs, and new user behaviors.

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Innovation Discovery - Fresh Step

Cat Litter System Launch via E-comm

Took a litter subscription on Chewy.com from ideation to launch leveraging research, packaging design and pitch deck for executive buy-in.

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Brand Strategy - Clorox

International Launch of a 100-year-old Brand

Pioneered a brand expansion into a new country by developing a new positioning, logo adaptation, and visual expression.

Orange Flower

Product Design - Pampers

Breakthrough Hospital Diaper Innovation

+ Invention

Led cross-functional product development for world's smallest NICU diaper and new product forms across US, Asia, and Europe.

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Work
Let's make, build, and test together! 

Hyphen is an independent strategy and design consultancy based in San Francisco, CA. We’re proud to be female, POC, queer, and immigrant led. We'd be thrilled to have the opportunity to make, build, and test together!

© 2023 by Hyphen LLC.

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